The changing Digital TV landscape in Kenya
The global digital migration deadline is forty days away and the Digital TV market in Kenya is rapidly changing with various players announcing their new offerings. This became apparent as Safaricom launched theBigBox – an android powered device with 35 FTA channels and which can access the internet through an inbuilt 4G sim card or through cabled LAN of you already have an internet connection at home.
Meanwhile, FTA service provider Bamba TV announced that it had run out of stock of its popular set-top box. Not to be left behind, NTV made public its KSh. 100 million partnership with GoTV – the same provider it vilified in the controversial infomercials in January and through several Court cases. The marketing campaign dubbed Dunga Mili Promotion will last for five weeks. The promotion started ihttp://www.digitaltvafrica.com/wp-content/uploads/2015/05/Screen-Shot-2015-05-07-at-4.38.04-PM.pngn a partnership between GoTV and Standard Group’s KTN – the second partner in the ADN Consortium. NTV’s other partner in the ADN Consortium – Citizen TV – has also been aggressively running radio advertisements for the Citizen TV Set-Top-Box as it urges viewers to make reservations. The box is not yet available in the market although ADN had promised consumers a set top box with features such as Internet access.
TheBigBox from Safaricom – that retails at KSh. 9,999/- offers online gaming options, live streaming, browsing, android TV apps, etc. It is a PVR box as well so consumers can record live FTA TV or what they choose to watch online. It has a USB port where viewers can hook up their USB drive to use for storage. It even has a micro SD slot and some have hailed it as a game changer that promises Smart TV.