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Lifebuoy Help A Child Reach 5 ‘Sherry’
Lifebuoy’s 1 billion ambition
Lifebuoy is one of Unilever’s heritage brands, and has championed a message of health through hygiene for more than a century. Today, Lifebuoy is the world’s number one antibacterial soap, sold in nearly 60 countries. Together with our partners we work to develop cost-effective interventions that can be rolled out nationally and internationally, improving health through better hygiene.
2.9 million newborns die each year
Every year an estimated 2.9 million newborn babies die in the first 28 days of their lives. 41% of all child mortality happens in this critical period. Simple, low-cost health interventions such as handwashing with soap can reduce this figure by up to 44%.
Our approach
We aim to help 1 billion people around the world improve their handwashing habits by 2020. This will improve the life chances of newborn babies and children under five, who are particularly vulnerable to hygiene-related life threatening illnesses. By 2016, our behaviour change programme has reached 26 countries. We focus on countries with the highest rate of diarrhoea-related child deaths, such as India and Pakistan.
We have developed our approach to include the use of celebrities in advocacy efforts and partners to help achieve scale. More recently, we have been extending our thinking to apply it to different conditions such as trachoma, the world’s biggest – yet preventable – cause of blindness.READ MORE
Source: https://www.unilever.com/
