Kenyans cash in on avocado craze
Avocado on toast, in a salad or a smoothie? There are many ways to eat the green fruit which is popular with hipsters across the world – a craze that Kenya is cashing in on.
At Le Grenier à Pain restaurant in the leafy suburb of Riverside in Nairobi, upwardly mobile Kenyans and expatriates enjoy plates of “toast à l’avocat” (avocado on toast).
“It’s in every magazine, on every website how good avocado is for your health,” says restaurant owner Yan Welffens.
“My father-in-law eats an avocado every day – he doesn’t leave the house without his plate of avocado, so, I try to copy him to see if I can age [well] like him.”
The growing appetite for ready-to-eat healthy options has seen the demand for avocados increase over the past few years.
Avocado exports to Europe nearly tripled in value between 2013 and 2017, according to the Centre for the Promotion of Imports from developing countries (CBI), which is part of the Dutch Enterprise Agency.
That impact is being felt thousands of miles away, on farms in Kenya’s highlands where growers’ fortunes are changing.READ MORE