East Africa Breweries Limited (EABL) has issued a statement after a video of a woman gulping a full bottle of gin went viral on social media.
The video clip shows the young Kenyan lady, who was allegedly celebrating her birthday, imbibing 750mls of dry Gilbeys gin as her friends cheer on.
A second clip shows moments later when the woman appears blacked out, unable to open her eyes or support her own head.
EABL is the local manufacturer of Gilbeys, a gin that contains 37.5 percent alcohol by volume (ABV).
In a statement, the brewer warned consumers of its products that “binge-drinking is harmful to your health and we do not condone it.”
“Binge-drinking is not cool, it is dangerous and unsafe,” the statement read.
Dr. Bosire Wairimu warned Kenyans that taking alcohol in such copious amounts is deadly.
“How our body responds to alcohol: At 25mg/dL-You start feeling some warmth and a kahappiness, 25-40- You become euphoric with lapse of judgement, 50-100-staggering, loss of balance, slurred speech >250- alcoholic coma >450- Death,” she said through Twitter.
The medic explained that the liver has three enzymes that convert alcohol to acetaldehyde at the rate of 20-25 mg/dl, with the final product being water and Co2.
She said that if a person tales 750mls of dry gin with an alcohol content of 40%, the liver is overwhelmed instantly.
“So imagine when someone ingests 750mls of 40% alcohol (300mls of pure alcohol) The liver’s ability to break is overpowered. So what happens? Acute alcohol intoxication with respiratory failure (impulses of your breathing come from the brainstem), aspiration (contents of the stomach getting to the lungs), low blood pressure and heart failure (mostly due to abnormal electric activity)- literally multi-organ failure,” she added.
“Because low sugar levels is one of the aftermath of alcohol intoxication, clinicians resuscitate by giving high dose glucose through IV. If this is not done timely, one gets permanent brain damage and dies.”
Wairimu advised that men should not take more than two bottles of beer a day while women should stick to a glass of wine a day.