Bharat Thakkar CEO Scangroup:Thakkar has working experience in advertising and communications spanning over forty years.
How This Man Built A $70 Million Advertising Empire In Kenya
Bharat Thakar, a Kenyan national, is the founder and CEO OF WPP Scangroup, East Africa’s largest Integrated Marketing Communications company. In 1882, Thakrar founded Scanad, his first advertising agency, and through a blend of organic growth and acquisitions, built it into Scangroup, an African marketing communications behemoth that is listed on the Nairobi Stock Exchange and has a market capitalization of more than $70 million.
In 2013, Thakrar, 63, and other shareholders ceded a controlling stake in the business to WPP, a British multinational advertising and public relations company. Scangroup subsequently rebranded to WPP Scangroup. Thakrar still remains the company’s CEO and the largest individual shareholder.
He recently recounted to me how he got started in the advertising business and mused on the future of the industry.
Walk me the story of how got started in the advertising business.
I was born when Nairobi was still referred to as ‘the green city in the sun’. The city was much greener with a lot less people. Traffic flowed, allowing you to easily move from one end of the town to the other in less than 10 minutes. Life was less complicated and the media was not as sophisticated.READ MORE