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Fail or win? Mixed Reactions over Safaricom’s new logo
Kenyans on Twitter (KOT) have shared their varied opinions concerning the new Safaricom logo.
Nobody:
Safaricom: Google has new colors for their icons. perhaps it’s time we do the same https://t.co/Ab21j1HHJQ
— Kharioki⚛ (@kharioki) October 26, 2020
The company has rebranded in line with attaining 20 years since its founding from Telkom Kenya.
#NewProfilePic pic.twitter.com/kiCJLR0ZrX
— Safaricom PLC (@SafaricomPLC) October 26, 2020
The new logo whose underlying concept is an arrow that points upwards or forwards in the mix of its corporate colors Green, White and Red seems to have not impressed KoT.
This has not been received well.
Does that arrow point to where your data bundles usually Go ? 😒
— Da Father 🌚 (@_DaFather) October 26, 2020
Despite the sentiments, Safaricom says there a ‘big reveal’ tomorrow and that Kenyans should wait.
I wonder if they tested this before unveiling it because what in the ghetto? Ama they paid the focus groups in bundles 😂😂😂😂😂? We thought Simple. Transparent. Honest. was interesting but heh https://t.co/d7iRpffZLp
— Lucy E. Wanjiru (@LucyNdinguri) October 26, 2020
