Equity Bank unveils innovative online forex trading platform
Solution targeted to serving SMEs & Large Corporates
November, 2018….. Equity Bank has today unveiled an innovative online forex trading
platform in a move that seeks to harness the potential of the financial markets in Kenya.
The platform dubbed “EazzyFX” offers a seamless experience in buying and selling foreign currency
digitally eliminating the need for face-to-face or over-the-phone transactions. It also allows access to
competitive prices on both emerging market and major traded currencies.
Among the key features of the online service include real-time streaming access, competitive market
pricing and immediate tailored request-for-quotation facilities. Insights on all trades and deals are also
available. Users are able to personalize their profiles detailing their preferred currency pairs from the
main dashboard in order to monitor a specific currency or to compare particular currencies against
others.
The new EazzyFX capability gives SMEs and Corporates freedom and control over their trading and
saves them time since they will now trade real-time from their offices by logging into the trading
platform. They will see the transactions real-time as well as their trading history.
Speaking during the launch, Equity Bank Director of Treasury Mr. James Mutuku noted that the
successful launch of EazzyFX stems from a fundamental rethink and commitment by the bank to
extend to its customers a futuristic capability that is simple to use, versatile and world class putting
customers at a vantage point when making forex trading decisions.
“EazzyFX revolutionizes foreign exchange transactions for businesses, institutions, organizations and
individuals. With clients becoming more and more discerning, there is need for utilization of unique
innovative technology solutions to enable forex dealers differentiate themselves. Equity bank is
leveraging its digital solutions to drive efficiency in accessing and distributing foreign exchange
liquidity in a more seamless and convenient manner,” Mr. Mutuku said.
EazzyFX will offer a much improved alternative to the selection of trading platforms currently available
in the market. The platform enables users to transact more efficiently and transparently since real-
time prices are displayed on the platform. On the other hand, the bank will use the data and other
analytics tools to make appropriate trade decisions with a view of giving clients value for money.
EazzyFX is hosted by Thomson Reuters Electronic Trading, which currently has over 100 banks
across 56 countries globally already benefiting from its e-commerce FX trading platform.
Equity Bank Kenya Managing Director Mr. Polycarp Igathe noted the platform would contribute
significantly to improved efficiency for the customer. “In eliminating the need for face-to-face
transactions, businesses are assured of greater ease in buying and selling foreign currencies without
being restricted by geography and time. Our platform promises speed, convenience, security and
gives our SME and Corporate customers access to the best deals in the market,” added Mr. Igathe.
