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Equity Bank unveils innovative online forex trading platform 2018 Eazzy FX Launch

samrack by samrack
November 28, 2018
in Africa, Business, Diaspora, Kenya, Kenya Diaspora News, News, Politics, U.S Diaspora
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Equity Bank unveils innovative online forex trading platform 2018 Eazzy FX Launch
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Equity Bank unveils innovative online forex trading platform 2018 Eazzy FX Launch

  • Equity Bank unveils innovative online forex trading platform
    Solution targeted to serving SMEs & Large Corporates
    November, 2018….. Equity Bank has today unveiled an innovative online forex trading
    platform in a move that seeks to harness the potential of the financial markets in Kenya.
    The platform dubbed “EazzyFX” offers a seamless experience in buying and selling foreign currency
    digitally eliminating the need for face-to-face or over-the-phone transactions. It also allows access to
    competitive prices on both emerging market and major traded currencies.
    Among the key features of the online service include real-time streaming access, competitive market
    pricing and immediate tailored request-for-quotation facilities. Insights on all trades and deals are also
    available. Users are able to personalize their profiles detailing their preferred currency pairs from the
    main dashboard in order to monitor a specific currency or to compare particular currencies against
    others.
    The new EazzyFX capability gives SMEs and Corporates freedom and control over their trading and
    saves them time since they will now trade real-time from their offices by logging into the trading
    platform. They will see the transactions real-time as well as their trading history.
    Speaking during the launch, Equity Bank Director of Treasury Mr. James Mutuku noted that the
    successful launch of EazzyFX stems from a fundamental rethink and commitment by the bank to
    extend to its customers a futuristic capability that is simple to use, versatile and world class putting
    customers at a vantage point when making forex trading decisions.
    “EazzyFX revolutionizes foreign exchange transactions for businesses, institutions, organizations and
    individuals. With clients becoming more and more discerning, there is need for utilization of unique
    innovative technology solutions to enable forex dealers differentiate themselves. Equity bank is
    leveraging its digital solutions to drive efficiency in accessing and distributing foreign exchange
    liquidity in a more seamless and convenient manner,” Mr. Mutuku said.
    EazzyFX will offer a much improved alternative to the selection of trading platforms currently available
    in the market. The platform enables users to transact more efficiently and transparently since real-
    time prices are displayed on the platform. On the other hand, the bank will use the data and other
    analytics tools to make appropriate trade decisions with a view of giving clients value for money.
    EazzyFX is hosted by Thomson Reuters Electronic Trading, which currently has over 100 banks
    across 56 countries globally already benefiting from its e-commerce FX trading platform.
    Equity Bank Kenya Managing Director Mr. Polycarp Igathe noted the platform would contribute
    significantly to improved efficiency for the customer. “In eliminating the need for face-to-face
    transactions, businesses are assured of greater ease in buying and selling foreign currencies without
    being restricted by geography and time. Our platform promises speed, convenience, security and
    gives our SME and Corporate customers access to the best deals in the market,” added Mr. Igathe.
  • Equity Group Chief Executive and Managing Director Dr. James Mwangi announced the Group’s
    plans to roll out the online trading platform to its banking subsidiaries, saying that this will further
    enhance cross border trade and impact directly on the Group’s total earnings.
    “We have witnessed very encouraging adoption of our digital value proposition across market and
    across channels. 97% of all bank transactions are happening outside the traditional brick and mortar
    branches. We shall continue to leverage on innovation to meet the evolving needs and aspirations of
    our customers across the East and Central Africa region. With the EazzyFX solution, SMEs and
    Corporates can now enjoy convenient online trading. We will be availing this solution not only in
    Kenya but in Uganda, Tanzania, Rwanda and DRC, where we are present.” noted Dr Mwangi.
    Ends/..
    About EazzyFX
    EazzyFX is an online trading platform that gives clients the freedom to trade in real time, while enjoying
    security and convenience. With EazzyFX, customers can access the best forex deals and competitive
    pricing in the market; real time streaming of rates across various currency pairs; place buy and sell orders;
    view a history of all trading activity and settlement accounts set up for forex conversion.
    The trading platform targets both SME and Corporate customers offering Speed and Convenience. With
    EazzyFX, clients do not need to visit the branch to transact in forex. The platform is available 24/7 and
    provides a great user experience deployed in an easy to use interface.
    EazzyFX is hosted by Thomson Reuters Electronic Trading, which currently has over 100 banks across 56
    countries globally already benefiting from its e-commerce FX trading platform.
    Visit www.ke.equitygroup.com/eazzyfx for more information.
    For more information, please contact:
    Alex Muhia
    Equity Bank Ltd.
    T: Office – 0763 026007: Mobile – 0763 618871
    E: CorporateCommunicaons@equitybank.co.ke
    E: Alex.Muhia@equitybank.co.ke
    Carol Wairugu
    Ogilvy PR
    T: Mobile – 0764 515797
    E: Carol.Wairugu@ogilvy.co.ke
Tags: Equity Bank unveils innovative online forex trading platform 2018 Eazzy FX LaunchFor more information“EazzyFX”
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