Mars Wrigley Confectionery on Tuesday officially launched a 7 billion shillings ($69 million) manufacturing plant eyeing more jobs for the youth in the region.The manufacturers of chewing gum opened the new plant in Athi River in the outskirts of Nairobi after relocating from Nairobi’s Industrial area.
The facility in Kenya is the only one in Africa serving East African countries such as Uganda, Tanzania, Rwanda, Burundi, Ethiopia and South Sudan.
The factory will produce 7.8 billion pellets of chewing gum annually thereby raising the market share in Kenya to 75 percent.
The new plant sitting on a 20 acres piece of land is expected to have a major impact on the Kenyan economy in term of job creation as well as exports to more 14 countries in Africa.
The new facility the company is eyeing to increase production and employ more than 1,000 youths in different departments.
Speaking during the launch, the company’s general Manager Duncan Mcculloh that the rapidly expanding middle glass and youthful population their products are becoming more integrated into people’s lifestyle.
Trade and industry Cabinet Secretary, Peter Munyua said the government will be lowering industrial electricity cost in the next one month to boost private investors