When it is time to stop flogging that dead horse
Last week, Kenya Airways management made an apparently tough decision. Some would say they swallowed a humble pie.
After launching the daily New York direct flight that was preceded by heightened fanfare, months of great marketing and publicity, it emerged that the number of daily customers did not make business sense. This was attributed to a biting winter in the US at this time.
The management moved fast to reduce the number of flights until conditions change to avert heavy losses.
The Indians have a saying that if you find yourself riding on a dead horse, the best thing to do is to dismount immediately.
Read more here http://www.murorikiunga.com/when-it-is-time-to-stop-flogging-that-dead-horse/
Murori Kiunga is an SME consultant, trainer and motivational speaker. He has authored several books on personal finance, entrepreneurship and personal success. He writes a weekly column in The Business Daily every Tuesday. He is also the founder and CEO of Queenex Publishers Ltd.