US Food Chain Mr Pretzels Eyes Slice of Kenya’s Fast Food Market
Mr Pretzels, a US based fast food chain has announced plans to begin operations in Kenya and take on other international fast-food brands like KFC, Hardees, Burger King and Dominos.
The company will launch its first African restaurant in Nairobi this year via local franchise partner Snackbyte Company Limited which will exclusively sell Mr. Pretzel products in Kenya for an agreed period of 10 years.
“Kenya is the first country in Africa. This is buoyed by the economy and the middle class who have growing taste for quality products.” Snackbyte director Paul Asamba was quoted by the Business Daily.
From its website, Mr Pretzels along with its franchise partners has more than 300 restaurants in 20 countries in Europe, Latin America, the Middle East and the Caribbean.