Linda Mwananchi names Njoroge interim campaign communications head
The Linda Mwananchi movement has appointed Pauline Njoroge as interim head of communication in its Presidential Campaign Secretariat as it steps up efforts to organise its political structures and rebranding process.
Njoroge will lead the communication function, drawing on her experience in political and strategic communication, including work on presidential campaigns and engagements with government institutions and intergovernmental organisations.
The movement also named Fredah Onduso, Abigael Gikonyo and Charity Waweru to its Digital, Media and Publicity Team, which will serve under the Communication Department.
The appointments were announced in a statement issued by the movement on October 13, following a meeting of the Linda Mwananchi leadership on Monday.
The meeting reviewed progress in the movement’s rebranding process, the ongoing organisation of its structures and the establishment of the Presidential Campaign Secretariat.
“The leadership agreed on the appointments as part of the ongoing process of structuring the movement and its Presidential Campaign Secretariat,” the statement said.
Njoroge’s appointment is interim, while Onduso, Gikonyo and Waweru will serve in the digital, media and publicity function.
The movement said further appointments would be announced in due course, indicating that the formation of the campaign team is still ongoing.
“Further appointments will be announced in due course,” the statement said.
Njoroge takes up the position barely two months after joining the movement.
This follows her resignation from the Jubilee Party, where she served as deputy organising secretary and a member of its National Executive Committee (NEC).
While announcing her resignation, Njoroge traced her political journey to 2012, when she joined The National Alliance (TNA) as communications manager before the party merged with the United Republican Party (URP) to form the Jubilee Party.
She said serving in the party over the past 14 years had been transformative, allowing her to contribute during one of Kenya’s most defining political periods.
“I therefore wish to announce my resignation from the National Executive Committee (NEC) of the Jubilee Party, where I have served as Deputy Organising Secretary, and as a member of the Jubilee Party, effective today,” she said.
The latest changes in the movement associated with Nairobi Senator Edwin Sifuna place communication and publicity among the initial functions being organised as the movement develops its political structures and prepares for its campaign activities.
The statement did not provide further details on the specific responsibilities of the three members or indicate when the remaining positions in the Presidential Campaign Secretariat would be filled.
It also did not announce a presidential candidate or provide a timeline for completing the campaign secretariat appointments.
