Customers make their orders at the KFC Nakuru branch moments after it was opened on December 03, 2016. PHOTO | SULEIMAN MBATIAH
By REITZ MUREITHI and JULIANA STONICK
Fast food chain Kentucky Fried Chicken (KFC) on Saturday opened its branch in Nakuru town, making it the first outlet outside Nairobi and the 12th in the country.
The Managing Director of Kuku Foods East Africa, a franchise of Kentucky Fried Chicken (KFC) Mr Derrick Van Houten said that the location of the town, the spending culture of its population and the working environment made it suitable to host the food joint.
“During our consumer research we found out that the population would be receptive to KFC and the county government as well convinced us that Nakuru town is an easy place to trade in,” Mr Houten said.
He added that the high quality of service rendered at the eatery has greatly contributed to its popularity among Kenyans.
At the same time, the company’s chief financial officer Ms Freshia Ng’ang’a said that the company would on Monday open other branches in Nanyuki and Kisumu towns, bringing the total to 27 in the East African region.
Ms Ng’ang’a said that they hope to have four more eateries in Nakuru by the year 2020.
According to the county director in charge of trade and tourism Ms Edith Kimani, the opening of KFC would go a long way in attracting international investors into the fourth largest town in the country.