Kenyan Diaspora Woman Expands U.S. Business to Kenya

Mumbi Dunjwa, Founder & CEONaturaz Hair Care
By Sam Mwaura/Samrack Media
Philadelphia, PA – A Kenyan woman who immigrated to the United States in the early 1990s has built a successful natural hair care business in the U.S. and she is now expanding that business to her country of birth, Kenya, EastAfrica.Mumbi Dunjwa is Founder and CEO of Naturaz Hair Care (www.naturaz.com), a company she started over five years ago in Philadelphia. She holds a Bachelors degree in chemistry and nuclear medicine technology and she earned a Master of Information Systems Management degree from the world renowned Heinz School at Carnegie Mellon University. She has more than a decade of experience in thepharmaceutical industry supporting research and development and her tenure at the second largest pharmaceutical company in the world taught her invaluableinsights about international business.

She developed and refined her business plan for Naturaz Hair Care over a decade ago, while in graduate school at Carnegie Mellon. “I saw a fundamental need and gap in the cosmetics industry that was not being fulfilled for black women across the globe. Every queen has a crown and I was determined to make sure that our crowns are well nurtured, nourished, celebrated and illuminated to share their brilliance with the world.”

Mumbi formulated the natural hair care line of products with a brand promise of “superior natural ingredients, no sulfates, no parabens, no drying alcohols and no fillers.” To realize her vision, she built a strong team of professionals from all over the world including the United States, Kenya, South Africa, Canada, United Kingdom, Argentina and India, to name a few. She then launched and commercialized the product in the United States. When it was time to expand her business beyond the U.S., her first choice was Kenya.

Its first store in Kenya on Saturday, 31st of January 2015, at Uchumi, Langata Hypermarket. “There is a hunger for highquality natural products that Kenyan women are increasingly demanding from their product manufacturers and hair stylists. The modern Kenyan woman wants to lookgreat while insisting on the long term health of her body. Our brand is the perfect fit for achieving this ideal” said Mumbi Dunjwa.

Shila Waritu
Editorial Associate

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