Facebook starts assembling team to grow advertising revenue from Kenya
NAIROBI: Social media networking company Facebook plans to deepen the use of its platform in Kenya by both individuals and businesses. The firm is looking to grow the number of users on its social network as well as advertising revenues from other markets around the world, including Kenya. It expects to achieve through a local office and has started search for a candidate that will steer its growth campaign in Kenya. This comes a two months after the visit by Facebook Chief Executive and Founder Mark Zuckerberg. In an advert doing rounds on the Internet, the company said it is looking for a growth manager for Kenya who will help increase the use of the social media platform in the country. Particularly, they will help grow subscriber numbers as well as recruit more companies to advertise on Facebook. “The ideal candidate will have experience in the consumer Internet and mobile space. As a Growth Manager for Kenya you will lead Facebook to its full potential in the local market,” said the advert. “With a deep understanding of the local competitive and product landscape, you will determine product gaps, identify growth opportunities, drive execution of growth initiatives, and add value to the Facebook user experience.” Facebook has an estimated 5.5 million users in Kenya, which is a fairly low level of usage, considering the number of people with internet access as well as the level of penetration in the country.
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