Diana Bahati Risks Brand Millions After Backlash Over Bahati’s New Music
Content creator and entrepreneur Diana Bahati has spoken out following online backlash over her husband, Kelvin Bahati’s, new music direction.
In a statement issued on October 1, Diana made it clear that she will not be part of her husband’s latest artistic path, following the release of his new song.
Diana stated that her commitment lies with her brand, businesses, and partnerships, adding that her focus remains on building spaces rooted in responsibility and growth.
“Out of respect for my family, my partners, and the people who look up to me, I will not be involved in the direction Bahati has recently taken in his music,” she stated.
Her remarks follow a heated debate online, with some fans questioning her silence as Bahati unveiled his latest projects.
Diana Bahati Risks Brand Millions After Backlash Over Bahati’s New Music
She explained that while she respects Bahati’s choices as an artist, her personal path is different, and she intends to protect the values that define her brand.
Diana further thanked her supporters and corporate partners for walking with her, assuring them that her energy remains on ventures that align with her principles.
“While I respect his journey as an artist and the choices he makes for his career, I want to be clear – my focus is different,” part of the statement read.
“I am fully committed to my businesses, my partnerships, and the brands that trust me. That means carrying myself in a way that reflects responsibility, growth, and the values I stand for.”
She expressed gratitude to those who have stood by her through the changes and challenges in her journey, saying:
“Thank you to all my supporters and partners who continue to walk this journey with me.”
Bahati Faces Backlash
The video has sparked widespread discussions, with many expressing discontent over the new song.
The release of Bahati’s new song has also stirred concern among parents online, with some questioning its suitability for younger audiences.
Maggie Wakori wrote:
“This one is a no for YouTube, where my son, who is underage, can go and watch and come across this one!!!”
Some fans also expressed surprise at Bahati’s shift in musical style, noting the drastic change in his artistic direction.
Vitalis wrote:
“It’s funny how life changes — this was once a gospel artist who inspired many with powerful songs of faith, and now dropping tracks like that. From ministering to entertaining, honestly, transformation is wild.”
Others ironically praised Bahati, suggesting he is setting an example for the younger generation through his music.
Zablon Kitsao Baya wrote:
“Mogarn is watching his dad while smiling. What a role model for your kids. Keep it up, Baha. Continue inspiring your generation through music, don’t stop.”
Some viewers expressed disappointment and embarrassment over the content of the new song.
Mwajuma Ossur wrote:
“Am ashamed on somebody’s behalf… I have nothing to say.”