Pic: Photo Courtesy
China’s global campaign to promote its literature has arrived in Africa
hina’s efforts to raise the place of its literature around the world has landed in Africa.
As part of the ongoing Nairobi International Book Fair, a number of Chinese publishing and media entities signed deals with their counterparts in Kenya to deepen cultural exchanges through books. The agreements with the University of Nairobi and Kenya National Library were signed as part of “China Shelf,” the global Chinese literature promotion campaign, according to the state-run news agency Xinhua.
The agreements coincided with the 70th anniversary of the founding of modern China, and publishers including the Hubei Changjiang group showcased books reflecting on the country’s cultural and literary achievements at the fair. They also donated books to the national library service so as to establish sections dedicated to Chinese literature.READ MORE