Retail Chain barons Should Conspire and Salvage Nakumatt

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Retail Chain barons Should Conspire and Salvage Nakumatt

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  • Trailblazing Optiven Group CEO George Wachiuri is now the Best Entrepreneur – Africa 2017 – Diaspora Entertainment Awards & Recognition (D.E.A.R) awards. The D.E.A.R Awards honor individuals and entities for their relentless efforts, through their specific fields, in furthering the development, sustainable growth and unity of Africans in the diaspora. This year’s event happened on September 2, at Sheraton Hotel, Irving, Texas – United States of America.Photo Courtesy

    Retail Chains barons Should Conspire and Salvage Nakumatt

    Kenya’s ailing supermarket chain, Nakumatt’s downturn has sent shock-waves not only in the
    minds of those who believed in its initial great expansion, but even more squarely to its royal
    customers who are now frantically trying to fill in the obvious gap.
    These customers must now be missing a number of experiences that they used to get from this 3
    decades old supermarket chain. Here are a few things that come top of the mind:
    1. Customer experience: The service at Nakumatt was certainly impeccable: From the
    smiling, smart-looking and friendly staff to the ambience, almost everything about
    shopping at Nakumatt was amazing. Anytime that you shopped there, your goods were
    assorted, packed well in the car and the staff didn’t behave as if they were expecting a tip.
    2. Ample Space: The space at most of the Nakumatt branches was as ample as a football
    arena. The children loved it all. As you shopped, the kids had a chance to be all over the
    place enjoying themselves. This was a major plus for parent shoppers.
    3. Emotional connection with the Brand: Nakumatt was the E.A (East Africa) top brand
    and a giant chain. It came out as a sense of pride to many. Not so long ago, I was in
    Rwanda and just appreciated the elephant symbol, and I felt a sense of pride in me, just
    being a Kenyan. The blue color symbolized freedom, imagination, expansiveness and
    stability. Customers will certainly miss this color blue!
    4. A cog in Regional Economy: As of December 2015 Nakumatt had nearly 65 stores in
    the African Great Lakes region including; Kenya, Uganda, Tanzania and Rwanda. It
    employed over 5,500, and had gross annual revenue in excess of US$450 million. This
    was a symbol of abundance. Indeed, as its tag-line went, if you needed it, you were
    always assured that you would get it! You could tell the relaxed experience as people
    enjoyed shopping.
    5. The Malls Connection: There seem to have been a symbiotic relationship between the
    many Malls that have been mushrooming in Nairobi and other cities across the region and
    this chain – Nakumatt.
    Some notable branches that gelled so well with the respective host malls included
    Nakumatt Mega, Nakumatt Junction, Nakumatt Ukay, Nakumatt West Gate, Nakumatt
    Prestige, Nakumatt Galleria, Nakumatt Lifestyle, Nakumatt TRM and Nakumatt Garden
    City Mall In the process, the chain has played a significant role in the urban development
    in this regard. Other brand name stores, banks, international eateries, theatres must have
    been sure beneficiaries just seating next to these stores.
    There must be a certain silent cry in the hearts of as many Nakumatt customers. They all seem to
    be silently mumbling a common prayer: “can the retail chains gods conspire somewhere and just
    bring our Nakumatt back?”
    George Wachiuri is an Entrepreneur, Philanthropist, Motivational Speaker and the CEO,
    Optiven Group. To get more details on how you can invest with Optiven Ltd.
Retail Chain barons Should Conspire and Salvage Nakumatt Reviewed by on October 16, 2017 .

Share thisFacebookTwitterPinterestEmailWhatsApp Trailblazing Optiven Group CEO George Wachiuri is now the Best Entrepreneur – Africa 2017 – Diaspora Entertainment Awards & Recognition (D.E.A.R) awards. The D.E.A.R Awards honor individuals and entities for their relentless efforts, through their specific fields, in furthering the development, sustainable growth and unity of Africans in the diaspora. This year’s event

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